Der Peoples Blog

From Employer Branding to Brand Equity – what makes Google that successful as Employer Brand?

The VUCA World (Volatilty, Uncertainty, Complexity, Ambiguity) presents new challenges to companies and agencies alike. The increasing digitization makes the world fast and complex, our professional and private live changes fundamentally. Frank Kohl-Boas, Head of HR Northwest, Central & Eastern Europe Google Germany, explains to the participants of the 4th GWA HR Management Expert Group on May 3rd, 2016, in Frankfurt, how Google faces this trend.


Frank Kohl-Boas/Head of HR International Google Germany will be the keynote speaker at the 4. GWA Human Resources Management Expert Group meeting on May 3rd, 2016.

Frank Kohl-Boas, Head of HR International Google Germany, will discuss the question „Vom Employer Branding zur Brand Equity – was macht Google als Arbeitgeber so erfolgreich?” at the next GWA Human Resources Management Expert Group meeting in May. The focus of his talk will be on the insights of Google E-Recruiting as well as Google Employer Branding. Dagmar Hübner and Frank Kohl-Boas will moderate a discussion about the liaison between corporate culture and HR-philosophy.


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