The VUCA World (Volatilty, Uncertainty, Complexity,
Ambiguity) presents new challenges to companies and agencies
alike. The increasing digitization makes the world fast and
complex, our professional and private live changes
fundamentally. Frank Kohl-Boas, Head of HR Northwest,
Central & Eastern Europe Google Germany, explains to the
participants of the 4th GWA HR Management Expert Group on
May 3rd, 2016, in Frankfurt, how Google faces this trend.